Emma runs marketing strategy consultancy, Business Bollox®, helping companies understand their market before diving into engaging with customers. This approach delivers massively improved results, for example, a 200% increase in leads and 350% increase in sales while reducing ad spend by 80%. Emma makes the process fun and engaging, and as she’d say “distinctly un-bolloxy”.
Her work focuses on SMEs, and in support of that, Emma is an expert speaker/lecturer on strategy, business purpose, marketing, brand and operations across multiple business schools.