Jules Mitchell

Jules Mitchell | The Mental Wealth Firestarter | Founder of The Mental Wealth
Revolution™
*TEDx Speaker | Keynote Speaker | Trainer | Author | Broadcaster

Jules Mitchell is an activist for the ‘wealth of mental health’, the creator of The Mental Wealth Revolution™ and the SPIN Method™, a neuroscience-backed framework transforming how organisations, leaders, and individuals respond to stress, pressure, and change.

Known as The Firestarter, she challenges outdated mental health narratives and equips leaders, professionals, and changemakers to ignite brilliance and lasting change. She is a leading UK keynote speaker, trainer, mentor and author.

Jules has delivered high-impact programmes, keynotes, workshops and sessions that include the following (and too many smaller ‘workshop style’ bookings to mention). 

TEDX x 2

Her work bridges science and story to drive transformation across the spectrum - from corporate C-suites, NHS, and education to grassroots communities, international conferences, and global campaigns. She is a TEDx speaker ×2, columnist, author of six commissioned books, and a regular media voice (BBC, ITV, Psychologies).

Key Competencies

• Keynote Speaking (TEDx, conferences, corporate leadership events)
• Neuroshaping & Applied Neuroscience for Change
• Mental, Emotional Health and Nervous System Education and Toolkits
• Training & Facilitation (CPD-accredited programmes)
• Content Creation (books, resources, digital programmes)
• Media Commentary (BBC, ITV, national press)

Speaking Themes

• The Mental Wealth Revolution™: From Brokenness to Brilliance
• The Alchemy of Change: Seven Elements of Transformation
• Mess with Stress: Shifting Biology out of Survival
• Can You Handle It? Expanding Stress and Success Capacity
• Spin Your Culture: Building Workplaces That Work

Career Highlights

• Commendation from the British Army for delivery of Mental Wealth training.
• Baton Bearer for the Queens Baton Relay – Commonwealth Games
• Delivered six-figure contracts for NHS Trusts and the UK Armed Forces.
• Author of five commissioned books for Armed Forces families and resilience guide for Ukrainian refugees.
• Comic Relief – a week of the ‘BBC camera crew & me’ – raising smiles whilst raising funds all over the UK. 
• Created Happy Schools Programme - first mental and emotional wealth programme of its kind in the UK, featured on Good Morning Britain.
• Featured expert: BBC, ITV, Radio 5 Live, Psychologies Magazine, Top Santé, Telegraph.

Credentials & Experience

• 20+ years in corporate banking (Halifax, HBOS) before founding multiple change-focused enterprises.
• Qualified laughter yoga teacher trainer - branded “The Happiest Woman in the Midlands” by the BBC.
• CPD-accredited trainer and speaker with 15+ years’ experience delivering transformational workshops.
• Author of five commissioned Armed Forces family resilience programmes and books and an alternative resettlement book (and online resources) for Ukrainian refugees.

Professional Experience

Founder & Firestarter - The Mental Wealth Revolution™ (2024–Present)

• Leading national campaign redefining mental health as Mental Wealth.
• Developed SPIN Method™, a neuroscience-led framework adopted by corporates, NHS, and Armed Forces.
• Delivering keynotes, Life Labs, and training internationally.

Founder - The Big Happiness Experiment CIC (2012–2025)

• Created and delivered NHS/CCG-funded community wellbeing programmes.
• Designed resilience resources and training for UK Armed Forces.
• Built programmes reaching thousands across education, health, and communities.

Corporate Banking (Halifax/HBOS) (1990s–2010s)

• Nearly 20 years in corporate banking, advancing to management and training roles.
• First-hand experience of corporate pressure, burnout, and change.
  

Featured In & Media Appearances & Podcast Interviews

• • BBC - regular expert commentary on stress, culture, happiness and human performance
  • ITV / Good Morning Britain - creator of the UK’s first Happy Schools Programme- a thorough mental and emotional health education consultancy. 
  • Radio 5 Live - contributor on anxiety, burnout, and performance pressure
  • Psychologies / Top Santé / Telegraph / Evening Mail - featured articles and interviews
  • Podcasts:
    • The Authentic Girls Club Podcast - “Mental Wealth Revolution with Jules Mitchell”
    • The West Midlands Business Podcast - [Episode airing 1st Oct 2025]

• Future Farming Resilience Podcast - “Just for Farmers: Mental Wealth Revolution with Jules Mitchell

BBC | ITV | Radio 5 Live | Good Morning Britain | Psychologies | Top Santé | Telegraph | Evening Mail Podcasts: The Authentic Girls Club Podcast, The West Midlands Business Podcast, Future Farming Resilience Podcast

Education & Training

• Extensive CPD in neuroscience, psychoneuroimmunology, trauma studies.
• CPD-accredited trainer.
• Professional Laughter Yoga Teacher Trainer.
• Balance Procedure Practitioner 
• Havening Techniques Practitioner