Laurey Buckland

Laurey Buckland
Founder of The StoryLed™ Method | Journalist-Turned-Story Strategist | Voice-Scaler for Purpose-Led Founders

📩 laurey@mindsetandmessaging.co.uk
🌐 www.mindsetandmessaging.co.uk

If your event needs a speaker who can blend story, soul and strategy in a way that actually makes audiences feel something, then Laurey (rhymes with story) is the one.

A former journalist and English teacher turned messaging expert and founder of The StoryLed™ Method, Laurey helps purpose-driven founders scale their voice and visibility, without scaling their team or losing their authenticity.

Her talks challenge the binary thinking around AI and authenticity, showing how businesses can embrace new tools without losing the human touch. She's on a BIG mission to dismantle the myth that powerful, authentic messaging only comes from more headcount or heavy spend. Instead, she shows how founder-led voice, when captured properly, can create influence, connection and legacy.

Laurey’s keynotes blend practical strategy, human storytelling and dry humour (because let’s be honest, the world is a bit too serious already). Her sessions inspire CEOs and leadership teams to stop sounding like everyone else, and start leading with the voice that built the business in the first place.

Because AI might be here to stay. But so is your story.

Topics Laurey speaks on:
Scaling visibility without losing voice
AI vs Authenticity (and why that’s the wrong question)
Storytelling as a leadership strategy
Brand messaging for legacy-led founders
Empowering internal “brand champions” with story systems
The real reason your content feels “meh” (and how to fix it without hiring)