speaker
Michelle Peters
Michelle Peters (Founder of The Business Instructor) is a lawyer-turned-entrepreneur who has spent the last 15 years helping the owners of small law firms to stop chasing revenue and instead increase their profits and their free time, so they have a ‘Freedom Firm’ instead of a ‘Grind Firm’. She’s the author of the no.1 best-seller ‘The Client Magnet Formula For Lawyers’, a ski fanatic (crazy enough to ditch her legal career at a Magic Circle firm for a ski season in France!) and a lover of wine.
Expertise
Download CV
Previous Speaking Experiences
Event Name: Armstrong Watson Legal Breakfast Briefings
Topic: Profitable Practice Formula
Event Name: Spencer West Partners Annual Conference
Topic: The 7 Profit Zones Formula For Higher Profits Without Working More Hours
Event Name: Client Conversion Seminars for Rocket Lawyer
Topic: How To Get More Clients From Initial Consultations
Event Name: Nexa Law: Judy Salmon in conversation with Michelle Peters
Topic: How consultants can increase their billing and fee income without having to work long hours
Webinar guest with Judy Salmon, Business Coach and Personal Development Consultant
Event Name: A Four-Part Series with Kingsleywood
Topic: The 3 Step Accelerator Plan For Consultant Lawyers: How to Increase Clients, Fee Income, and Profits Without Working More Hours
Other topics include: Client Attraction
Video or Audio Samples
Testimonials
John McAuley, Chief Commercial Officer, Nexa Law
"Michelle kindly offered to present to our Consultants during our monthly webinar series to give them an insight into how she supports law firms and individuals improve their techniques in business development, marketing, and importantly gain confidence in pricing their expertise at the right value. The webinar attracted a significant audience amongst Nexa consultants, and during the hour we spent with her, she was incredibly engaging - offering some excellent ideas on how they should pitch to win work, but importantly the right 'type' of customer to help grow their businesses moving forward. A thoroughly enjoyable and informative hour and we look forward to working with Michelle again in the near future!"
Event: Judy Salmon in conversation with Michelle Peters
Topic: How Nexa Consultants can increase their billing and fee income without having to work long hours.
2025-10-23
Mark Edwards, Senior Vice President EMEA, ROCKETLAWYER
"Michelle ran an amazing workshop with our Rocket Lawyer law firm network. The lawyers attending learnt so much about the best way to convert enquiries into clients. Everyone left with lots of ideas and wanting more in-depth help from Michelle. Michelle is definitely a leading expert in the UK on converting clients and maximising profits. We'll be asking her back."
Event: Client Conversion Seminars for Rocket Lawyer
Topic: 5 Essential Steps to Getting More Clients From Initial Consultations
2018-01-24
Suzanne Morris,Edwin Coe LLP
"Michelle delivered a tailored programme which she designed to help our fee-earners develop their skills and practices to maximise new business opportunities, which is a key part of the role. This programme consisted of several workshop-type activities which were practical, relevant, and enjoyable to those taking part. As a result, we have asked Michelle to return to deliver this programme again to a further cohort of fee-earners and we are very much looking forward to this taking place."
Event: A series of Business Development Workshops for a full-service London firm
Fay Godfree, FG Legal Consultants
"I thought I knew everything I needed to know about marketing and was not expecting to learn anything fundamentally different to what I already knew...I was completely wrong! Michelle's session was insightful and opened up a whole different perspective on attracting clients and generally where businesses are going wrong. The session has changed my marketing strategy completely and opened my eyes to what I need to do differently. Strongly recommend this session to any business looking to attract new clients or generally improve the effectiveness of their marketing."
Xabier de Berstain Humphrey, DWB Global
"Time very well spent. Probably the best legal seminar I ever attended"
Event: Profitable Practice Growth Secrets: Online Workshop For Small Law Firms
2025-03-19
Availability and Travel
In-Person: Yes – London-Based. Happy to speak abroad provided costs are covered on top of my fees.
Virtual: Yes – Fully equipped studio
